If I could order analytics the same way I order coffee, I’d ask for the right data with insights to go. To me, that means analytics that are easy to access, understand, process and apply to practice. You might think, ‘that sounds nice, but is it possible?’ After all, as […]
Original Equipment Manufacturers (OEMs) that rely on independent dealers as their sole point of trade are often challenged to have a true understanding of the ultimate end-user universe. This is mostly caused by a lack of data collection at the point of sale at the dealer, who then would provide access for the manufacturer. Absent of this, manufacturers are flying blind on having a deeper understanding of who and where their top customer and prospect segments are.
How data, insights, and technological platforms lead Equipment distributors to have the right people pushing the right product to the right places at the right time for the right customers. This article appeared in the January edition of CED. You can check out the original article here. It’s no secret […]
There are many proven benefits that come from implementing a Software as a Service (SaaS) model. These include scalability, cost reduction, and overall better support. A less obvious advantage—and arguably one of the most valuable—comes from the inherent flexibility and modularity in the user experience (UX) and user interface (UI) […]
A lizard would make a terrible paperweight. Placing one on a stack of notes with the intent of it staying put and weighing them down would immediately yield disappointment. Conversely, a rock would make a terrible lizard. Staring at one, expecting it to dart here and there and catch flies […]
There is an enormous value in visualizing data on a geographical map. Most people react very favorably to a product or service when they look at the map that displays total dominance of the said product or service. This phenomenon drives a huge usage of the maps in TV and […]